Redesigning the way we connect with our local community
Paragon App
Research shows a decline in charitable donations citing reasons such as age, lack of emotional connection and inaccessibility. Therefore, I set out to create an app to target Gen Y, making it ‘cool’ to support a cause(s). It would keep the public aware of, and involved in the happenings in their community, in turn helping charities better connect with and encourage a wider audience to participate.
“Connecting with Gen Y&Z.”
Charities have suffered a decline in both donations and volunteers, particularly among the Gen Y&Z demographic. A solution therefore was designed to entice this group to be more generous
fig 1: Giving as a percentage of total spending
Demographic Traits
The solution had to be designed to engage with the traits and characteristics of Gen Y&Z.
Enjoys Personalisation
Technology Savvy
Ability to Share
Transparency
Challenges Tradition
Achievements
Family Orientated
Motivated by Change
Concept
