Hemp is a good plant with a bad reputation. While it is acknowledged that hemp is a versatile plant with many benefits ranging from nutrition to construction, its association with marijuana makes it difficult to be accepted as a mainstream material.

This project aims to change worldwide perceptions of this highly beneficial but hapless product, allowing it to bring so much more value to the world in which we live.

Changing Perceptions of Hemp

Introduction

With Hemp, we have an opportunity to create a new brand; to change perceptions and change the world. A brand that endorses an ethical lifestyle; cutting down on excesses, promoting a cleaner, healthier environment and a better world.

It’s identity would be simplicity, eco-friendliness and awareness. These key points, giving that “feel good” feeling, would be translated into every aspect of the brand.

The markets chosen were Fashion, Body care and Nutrition as Hemp would have the largest impact and widespread use in these markets.

All products will use natural ingredients, are safe and gentle for the person as well as the environment.

The Brand Process

Replace it.

Search for and use materials that benefit both the person and environment
Invest in the Good

Source and support cottage industries in developing countries that ensure safe working conditions and salaries for its employees
Transparency

Every product is traceable from material selection to marketing.

Take a picture to understand the story

To help create a deeper emotional connection with existing any potential customers, the products were made to be interactive.

People could take a photo of the product and will be linked to a website that brings the person through the process of making the product, the problems with the current industry and how we’re helping to alleviate these problems